Vårt Land (Norwegian newspaper)

Overview

Vårt Land (which literally means "Our Country" in Norwegian) is a daily newspaper published in Oslo. It has a nationwide target audience. Its average daily circulation in 2003 was 26,782, it was Norway's 23rd largest newspaper. It is by far the largest Norwegian newspaper with a Christian editorial outlook.

History

The founding meeting for Vårt Land was September 28th, 1944, but the first edition wasn't published until August 31, 1945, with Bjarne Høye as the general editor and John Nome responsible for "spiritual and church-related matters." The newspaper was initially published as a section in Morgenbladet , was subsequently issued as a standalone broadsheet paper, and in 1968 went to a tabloid format.

It is owned by Mediehuset Vårt Land, which also owns several related media properties and its own real estate facilities.

Vårt Land includes editorial material written in both Bokmål and Nynorsk.

Circulation

Circulation grew through years and peaked at about 30,000 in the beginning of 1950s. It sank to 18,500 in 1972. It has grown modestly since then, but has recently seen some decrease. The newspaper is determined to invest in future growth.

External links

• Vårt Land website