Users mistakenly trust higher positioned results in Google searches

Time	August 21, 2007 - 4:00am
Link	Users mistakenly trust higher positioned results in Google searches
Description	An eye tracking experiment published in the Journal of Computer-Mediated Communication revealed that college student internet users have an inherent trust in Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if that content was less relevant to the search query.
Source	AAAS Science News