Users mistakenly trust higher positioned results in Google searches

TimeAugust 21, 2007 - 4:00am
LinkUsers mistakenly trust higher positioned results in Google searches [1]
DescriptionAn eye tracking experiment published in the Journal of Computer-Mediated Communication revealed that college student internet users have an inherent trust in Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if that content was less relevant to the search query.
SourceAAAS Science News

Source URL: http://biosphere.biologydaily.com/help/node/134511