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Default options should be used to improve healthcare

TimeOctober 4, 2007 - 4:00am
LinkDefault options should be used to improve healthcare
DescriptionAnyone who has ever tried to set up an internet account or wants to make a purchase on a website, has experienced the 'default option,' an event or condition that will be set in place if no alternative is actively chosen. In an opinion article in the Sept. 28 issue of the NEJM, researchers at the University of Pennsylvania School of Medicine, argue that these concepts applied by marketers should also be used by the medical community to benefit patients.
SourceAAAS Science News

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